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Consumers, using their smart phones, can connect to playlists by scanning the Shazam Code on the can.
November 21, 2017
By: Anthony Locicero
Copy editor, New York Post
Island Records partnered with Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc., to launch the world’s first “Shazamable” can for its Session IPA. The collaboration was recognized at September’s Drinktec – in Munich, Germany – where the range won Best Can or Alubottle. A stage for the most ambitious new products and developments launched by international companies during the year, the awards are known for showcasing upcoming trends in the food and beverage ind...
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